Poshmark | Picture taking Do's and Don'ts for faster sales
Summer is coming and I've begun to rotate things out of my closet to make room for the new season and styles. Along the way, I found things that I absolutely loved at one point but no longer had a place for it in my heart, such as brand new items, or gently used pieces. Stuff that I would have totally given away, but had spent way too much time, MONEY, and effort trying to get and acquire as part of my closet. Stuff that I would LOVE to make some money off of, instead of forgetting it in my closet or donating it, making it a monetary loss all together.
A really great friend of mine, fashion blogger Karis Renee(www.karisrenee.com), mentioned to me once that she sells her items on Poshmark! Poshmark is an app where women can sell their gently used clothes, accessories, and shoes to other women who want to add it to their personal closets. She let me know that PM(Poshmark) takes care of the transaction from beginning to end for you and you can save your earnings or cash out an anytime that you want. Being the procrastinator that I am, I downloaded the app but never actually got around to adding items to my Poshmark "closet", or online store in other words, until about a month later. Once I uploaded a few pieces to test the Poshmark waters, they ALL sold within the week. My first month on Poshmark I made an extra $510....money that I get to use on some more summer clothes and accessories and on clothes that I was no longer going to wear!!
Plus the great thing about Poshmark is if you find something you love, you can use your balance towards your purchase!! Um, can I get a "HECK YASSS!!"?!?! BTW, if you haven't downloaded the app by the end of that last paragraph, here's $10 for you to use and test it out! Be sure to download Poshmark and use my sign-up code JCIWL for a $10 credit!
Anyways, I noticed that other people had things sitting in their closets for a longer than a few months and began to wonder why I had successful sales within such a short period. Something I noticed while comparing my closet to the closet of other wonderful ladies, was the quality of pictures that I was taking.
My motto for anything photography related: Better pictures= Higher Perceived Quality. As a photographer, this is so so true, and it definitely applies to your Poshmark items! And no, you don't need a fancy shmancy DLSR to take your pictures, I take all of my Poshmark pictures with an iPhone 6 and edit the pictures in my phone with VSCO app. Really....I probably only have one listing where I've used my professional grade DSLR camera, but to prove my point, all of the pictures in this blog post are taken with my iPhone 6 AND edited in my phone with VSCO app.
Do's and Don'ts for your Poshmark pictures:
Use natural light when possible, morning light is the best light for my house!
I use my home studio that faces east and had the best lighting in the morning. Your house may have different lighting at different times of the day, so play around with what you have.
DONT shoot with flash from your camera or phone. Let me say that again. DONT SHOOT WITH FLASH. Now, some of you have mastered the art of shooting with studio flash from umbrellas and lights and background...you keep doing your thing, this is for the ladies who do not have a studio set up with umbrellas and lights.
Flash will give your item a really harsh look and won't show off the lovely details of what you're wanting to sell. Here I took a picture of my Prada sunnies, they are fabulous and I always get compliments on them, but this picture does not do them justice! You can't even tell that they are Prada sunglasses! Personally, when I see this picture, I focus more on the hotspot on my desk from the flash. Ick.
DO use things that you have at home to create a styled and curated aesthetic. There is no point in going out and buying things you don't need for your Posh pictures! The point is to make money!
The key word here: AESTHETIC! You want to make your cover shot visually appealing to potential buyers. That's how you grab their attention as they're scrolling through thousands of items on their feeds!
Items that I use on the regular: a blank white canvas, a black tray that I use at my coffee table, gold jewelry boxes, flower vase, a shoe, little succulent, gold elephant, a black notebook, a blanket that I use for my studio couch, and a wooden slice that I use for my wine bottles. Stuff that I basically stole from the rest of my house and serves a purpose in my life when I'm not using it for Posh pictures.
DONT think that you need to spend tons and tons of money on props and backgrounds for your Poshmark closet! If anything, I would recommend buying a white poster board. It's the easiest and cleanest background there is and it will only cost you $1-$2.
DO put your items on a contrasted background. A darker item, won't really "pop" to someone who is scrolling through their feed. The picture on the left is a perfect example of a DON'T, the picture on the right is a DO because you have it on a contrasted background(not dark when the item is dark), it's better at showing the details of what your buyer can expect to buy from you.
DO make the most of your four pictures. You get four impressions to buyers that are looking at your items, the first one, or the covershot, being the MOST important.
Here I have a far away flat lay on a white background, a closeup of the necklace details, a closeup of the earrings, and another flat lay showing the necklace in a different way. If you run out of ideas of how to take the pictures, stick to these four suggestions 1. Flat-lay(with styled suggestions) 2. Close up 3. Different way flat-lay 4. Wearing it, on a mannequin, or even another closeup of a different element of your item.
DONT just use one picture. Your closet needs to represent the items as entirely as possible so that your potential buyers can know what you expect from you if they make that purchase. The end game is to make your buyers HAPPY!!
DO play around with different layouts and styling objects. Bonus points if you're styling with other pieces from your Poshmark closet, it makes people want to pair those things with each other!
DONT just leave your item alone without something to help it stand out. There are closets that make this work tremendously for them and they make it consistent, but if you're like me, I like to see what I could possibly style the item with! I want to see how you would wear it and how I could possibly wear it!
Alone and without a styling partner, make your background pop a little bit!
Adding in a few items to the white canvas, it's starting to look a little bit better!
Closeup of the styling items, just need to add my necklace, bracelet, and earrings!
DO use an editing app. I use VSCO app, and will usually use the A6 or S2 Presets for my Poshmark photos. You can edit the pictures as you'd like, but those are the ones that I've found to best help represent the items that I'm selling. Here's a before and after! I used the VSCO app with preset A6 on this picture(screenshot following the before and after).
DONT use Poshmark's editing module. As much as I love the Poshmark app, I feel like the edits are a little bit harsh for items and don't add a great feel to what you're selling.
DO take clear and full pictures of items! People want to have an idea of what they're buying from you!
DONT take blurry and out of focus pictures. This is better explained with a picture, than with words.
For example, take a look at the left picture... it's extremely out of focus and has a busy background. You don't really get an idea of what the earrings look like. The picture on the right, is in focus, with a clean background. I actually have to note that the picture on the right was taken with my iPhone 6, I also tried to take a picture with my photographer camera and couldn't get the focus on point as much as I could with my iPhone.
DO use a clean background! This adds emphasis to your item and draws the eye to what you're selling!
DONT use a busy background, it will take away from the focus on your item. This is not to be confused with styling your object! Styling your item is good, but having things in the background that don't add emphasis to your item is distracting! Don't tell me that you aren't looking at the background of the below image! Way too much going on!
Using my fabulous Pradas again for this example(plus it has flash, yuck).
This is taken in natural light, on a clean background(white canvas), with just a few props added in, one being something that comes with the glasses. This is way way better than the Prada picture with the flash going on and my sticky notes on my computer.
So those are all of the Dos and Donts that I came up with for you all this morning!! Tag me in your pictures if this helps you at all!! I love sharing closets and will love it even more if my tips helped you!
Here's my closet name and link: www.poshmark.com/closet/jasmineadisbeth
Get $10 with my personal code!! JCIWL